OUT OF HOME - WASHROOMS & TRANSIT
On April 1st, 2023 free contraceptives were made available in British Columbia ensuring that financial barriers did not prevent individuals from making choices about their own sexual and reproductive health. With Action Canada for Sexual Health & Rights as our voice, our team wanted to highlight what is going on in British Columbia with the objective of making contraceptives free in all of Canada. Through the use of statistics and eye-catching QR codes to a petition in combination with strategic ad placement our team wanted to tap into people's inner curiosity and hero and influence them to sign the petition.
SOCIAL MEDIA
EXPERIENTIAL
Our team also wanted to make it even easier for people to sign the petition by going to them. By having petition stands at the many summer events happening throughout the city we will reach an even greater audience. With this, we will also partner with local artists and place eye-catching art throughout the city influencing people to sign the petition.
PETITION
VISUAL STILLS
Role:
Art Director / Ideation
Credits:
Purathani Varatharajah - Ideation + Strategy
Jack Kelleher - Copywriter
