OUT OF HOME
Dove Real Beauty has taken many approaches to highlight different issues women face. Our team wanted to continue this by helping reassure new and expecting mothers that they are beautiful and are not alone in the struggles they face throughout motherhood. Through visually showcasing the different ways mothers struggle in their postpartum journey and a partnership with Postpartum Support International, our team wanted to create an emotional connection with the target of women between the ages of 20 and 40.
SOCIAL MEDIA
MAGAZINE
VISUAL STILLS
Role:
Art Director / Ideation
Credits:
Suli Nguyen - Ideation + Strategy
Frances Bruce - Copywriter
